Every Instagram DM in one shared inbox, answered from your CRM.
Instagram360 connects your business Instagram account through Meta and brings every direct message, story reply and story mention into one Ohana360 inbox. A teammate takes over the chat, replies from Ohana with text, images, product cards or saved replies, and links the conversation to the right contact, order or collaboration.
| Chat | Last message | Owner | Status |
|---|---|---|---|
| @lina.studio | Is the blue one in stock? | Deniz | Mine |
| @harborcafe | Story reply: love this! | Unassigned | Unread |
| @mert.k | Order ORD-1183 arrived, thanks | Selin | Linked: order |
| @vertexstudio | Story mention | Deniz | Closed |
What you get with Instagram360
Direct messages, story replies and story mentions land in one list, with Open, Mine, Unassigned, Unread and Closed views.
A teammate takes over a conversation so two people never answer the same customer; unassigned chats stay visible to the whole team.
Send text, images, saved replies or product cards from your Commerce360 catalog without opening the Instagram app.
Link a chat to a contact, order or collaboration in one click; every reply you send leaves a trace on that record's timeline.
The chat owner, or the admins when nobody owns it, get a bell and phone notification; a countdown shows how long Instagram's 24-hour reply window stays open.
Connect a professional (business or creator) Instagram account through Meta once and allow message access; the organization admin sets it up in a few clicks.
Connect your Instagram account, take over today's unanswered DMs and link each one to the customer it belongs to.

Instagram360 in your pocket
Everything above works in the Ohana360 mobile apps too: a bottom tab bar with your favorite tabs, one-tap actions and push notifications. Included in every plan.
And everything the platform gives every app
Built to be trusted
The same protections on every app, in every plan.
Your organization's data lives in Frankfurt, Germany, served over HTTPS with HSTS.
Nightly database backups with an off-site copy, plus a weekly export of your organization you can download.
Privacy policy, data processing agreement and sub-processor list are public; you can delete your account and export your data at any time.
Two-factor sign-in, profiles and permission sets, sharing rules and a full audit log.
Live availability and 90 days of history at status.ohana360.com.
Built and operated by digitalforce360 OÜ, registered in Estonia (EU), with public company details.
Frequently asked questions
An add-on that brings your business Instagram direct messages, story replies and story mentions into one shared Ohana360 inbox, where your team replies and links each chat to a customer record.
A professional Instagram account (business or creator) and a Meta login with permission to access messages. In the Instagram app, message access for connected tools must be switched on. The organization admin connects it once.
No. Instagram only allows replies within 24 hours of the person's last message, and you cannot start a conversation with someone who has never written to you. Instagram360 shows how much of the window is left.
Yes. The same Instagram inbox tab appears inside Commerce360 and Influencer360, so orders and collaborations can be linked to the chat they came from.
Add-ons are €50 per month per organization, billed annually; extra users are €25 per month.
Try Instagram360 with your own data
Start free, then enable Instagram360 from the marketplace as an add-on.